Kevin Lim
Why MNCs are outsourcing copywriting to freelancers in 2024: It’s more than a ‘profit thing’
MNCs are outsourcing creative work to freelance talent, despite having the resources to keep things in-house. This article dives into why.
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Guest
Dec 29, 20233 min read
Creating persuasive landing pages: Quick tips from a Singapore-based copywriter
In today's fast-paced digital world, the art of creating an effective landing page is more crucial than ever. A well-designed landing...
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Guest
Dec 15, 20233 min read
The importance of tone in copywriting: A Singapore writer's view
We delve into the significance of tone in copywriting, specifically from the perspective of a Singapore copywriter.
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Guest
Nov 20, 20233 min read
Should I hire a staff copywriter or freelance copywriter?
In the world of content marketing, one pivotal decision that businesses face is whether to hire a staff copywriter or freelance copywriter.
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Kevin Lim
Jul 6, 20234 min read
Website Copywriting: Is Your Website Putting Prospective Customers to Sleep?
Quick and dirty tips for jazzing up your website copywriting! Presented by a freelance copywriter in Singapore.
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Guest
May 17, 20223 min read
Copywriters: What to Include in Your Copywriting Portfolio
Guest post by a Singapore freelance copywriter When it comes to getting jobs, or hiring professionals, a freelance copywriter lives and...
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Guest
Aug 10, 20213 min read
Sales Copywriting: The Secret Weapon To Boost Your Brand
Tips for boosting your brand with focused copywriting | (Guest post from a Singapore freelance copywriter)
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Guest
Jul 7, 20213 min read
Secrets To High-Converting Email Copywriting
Guest post from a Singapore freelance copywriter Email marketing can be a frustrating experience for many. It's tough to get people...
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Guest
May 5, 20213 min read
SEO Copywriting Demystified
Guest post from a Singapore freelance copywriter Image credit: Rajeshwar Bachu (Unsplash) When it comes to writing content that ranks...
40 views
Kevin Lim
May 18, 20203 min read
Comparing Rates: Hidden Fees to Look Out For (in the Creative Industry)
Know what to expect when comparing quotations for creative work (such as freelance copywriting assignments).
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Kevin Lim
Mar 17, 20203 min read
“Working from Home” Essentials for Professionals Stuck at Home During the Coronavirus
Tips for optimising your "working from home" experience, brought to you by a freelance copywriter in Singapore.
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Guest
Aug 22, 20172 min read
How to Turn a Silly Product into a "Must Buy"
Guest post from a Singapore freelance copywriter Novelty products and items meant solely to entertain seem like they'd be tough to sell....
68 views
Kevin Lim
Jul 24, 20174 min read
How to write a clickbait headline (And why you shouldn’t do it.)
Blog copywriting tips from a freelance copywriter “This mum fed this milk to her baby, you wouldn’t believe what happened 2 days later…”...
59 views
Kevin Lim
Jul 19, 20173 min read
How to structure your content so it’s valuable to both “in-depth readers” and “skimmers”
3 simple ways to have your blog posts instantly appeal to both "skimmers" and "in-depth readers".
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Kevin Lim
May 24, 20173 min read
Where to find free, high quality images for your blog posts
Blog ideas from a Singapore freelance copywriter's blog One of the most common problems blog owners find themselves with is where to find...
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Kevin Lim
May 4, 20174 min read
How to Never Run Out of Interesting Topics to Write About
Blog copywriting tips from a Freelance Copywriter in Singapore Whipping out a couple of blog articles about your business is always easy....
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Kevin Lim
Mar 29, 20173 min read
Copywriting for Websites 101: Everything You Need to Know
Guest post by a Singapore freelance copywriter Writing web content can be tough. People read differently online, and a lot of traditional...
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Kevin Lim
Feb 14, 20173 min read
Freelance Copywriter Blog: 5 lessons from renowned copywriters (and how these tips can transform you
Copywriting tips from a freelance copywriter's blog. It's always a good idea to learn from the best. This is especially true in the world...
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Kevin Lim
Feb 13, 20173 min read
I tried KFC’s Chizza! (And learnt the value of marketing and ROI.)
Food porn and marketing tips from a freelance copywriter's blog. A week ago, I saw this absolutely magnificent advertisement from my...
496 views
Kevin Lim
Dec 23, 20164 min read
A Day in My Working Life: How this freelance copywriter writes, makes clients happy, and work
[Musings from a freelance copywriter‘s blog] As a freelance copywriter, one of the questions I get asked most often is, “With the freedom...
80 views
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