Photo credit: Shohei Ohara "E-E-A-T" might sound like a command you'd give to a reluctant toddler, but in the world of content strategy,...

Photo credit: Kindel Media (Pexels) Artificial Intelligence (AI) is fundamentally changing the marketing landscape, offering...

Photo credit: Elina Sazonova (Pexels) Singapore. A melting pot of cultures, a vibrant hub of activity, and a linguistic landscape unlike...

Photo credit: Mikael Blomkvist (Pexels) The marketing world is a noisy place. Every year, a whirlwind of buzzwords and supposed...

Photo credit: Nataliya Vaitkevich (Pexels) Okay, let's get one thing straight. I  love  good writing. Give me a beautifully crafted...

LinkedIn: the professional playground where connections are forged, careers are built, and… questionable posts run rampant. As a...

MNCs are outsourcing creative work to freelance talent, despite having the resources to keep things in-house. This article dives into why.

In today's fast-paced digital world, the art of creating an effective landing page is more crucial than ever. A well-designed landing...

We delve into the significance of tone in copywriting, specifically from the perspective of a Singapore copywriter.

In the world of content marketing, one pivotal decision that businesses face is whether to hire a staff copywriter or freelance copywriter.

Quick and dirty tips for jazzing up your website copywriting! Presented by a freelance copywriter in Singapore.

Guest post by a Singapore freelance copywriter When it comes to getting jobs, or hiring professionals, a freelance copywriter lives and...

Tips for boosting your brand with focused copywriting | (Guest post from a Singapore freelance copywriter)

Guest post from a Singapore freelance copywriter Email marketing can be a frustrating experience for many. It's tough to get people...

Guest post from a Singapore freelance copywriter Image credit: Rajeshwar Bachu (Unsplash) When it comes to writing content that ranks...

Know what to expect when comparing quotations for creative work (such as freelance copywriting assignments).

Tips for optimising your "working from home" experience, brought to you by a freelance copywriter in Singapore.

Guest post from a Singapore freelance copywriter Novelty products and items meant solely to entertain seem like they'd be tough to sell....

Blog copywriting tips from a freelance copywriter “This mum fed this milk to her baby, you wouldn’t believe what happened 2 days later…”...

3 simple ways to have your blog posts instantly appeal to both "skimmers" and "in-depth readers".